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Google My Business Basics Assessment

B Category: Manage listings simply in bulk  1. Cozy Coat Factory is a large chain retailer of discount fashions. Many of their stores are located within shopping centers and outlet malls. How should you input the business name of these locations in their bulk upload spreadsheet? Use the core business name, as it appears in the real world Include the name of the shopping center in the business name Add the store code to the business name Use the shopping center's name as the business name D Category: Get your business listing verified  2. What are the verifcation options for businesses with 10 or more locations? They can import and verify their locations in bulk. They will have to enter and verify their locations individually. They can enter their location information in bulk, but will have to verify each location individually. They only need to verify one location, and the rest will be automatically verified. D Category: Get your business listing v...
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Google My Business Basics Assessment

F Category: Engage customers with Google My Business  1. Michelle wants to know how she can improve her business listing so it reaches the most people online. What can she do to get the information she needs? She can use insights to see how many people saw her business online and the types of things they were searching for when her listing appeared. She can ask her customers to provide the information as part of their review. She can review her AdWords Express account to see what ads she has connected to her listing. She can review the call information to see how many customers are calling her directly from their online search. C Category: Optimize your Google My Business listing  2. You made changes to your business listing, but Google flagged the edits as pending. What do you need to do so your updated information appears in your listing? Review the information and make any necessary changes Submit a request to Google for approval Delete your informatio...
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Video for Brand Assessment

1. Google helps marketers connect with people using what three kinds of data? Declared, matched, and demographic Declared, social, and offline Demographic, purchase intent, and declared Passion, purchase intent, and personalization C Category: Google's brand measurement  2. What Google measurement solution uncovers things like how your campaign affected consumer research, interest, product consideration, and opinion development? Unique Reach Google Analytics Google Surveys Brand Lift C Category: Google's brand measurement  3. Viewability is a measure of whether or not an ad had a chance to be seen by a user.  What is Google's solution for measuring viewability across the web and is accredited by the Media Ratings Council? View Tracker Viewable Lift Active View Active Lift F Category: Google's brand targeting  4. What can you use to connect with people based on their purchase intent? Google's in-market audiences Customer...
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Video for Brand Assessment

Your Answers F Category: Google's brand targeting  1. Google helps marketers connect with people using what three kinds of data? Declared, matched, and demographic Declared, social, and offline Demographic, purchase intent, and declared Passion, purchase intent, and personalization G Category: The value of Google’s video advertising  2. These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the "publish" button — and some are sharing the spotlight with brands. Brands Fans Creators Networks F Category: Google's brand targeting  3. What does digital media offer that TV advertising does not? Upfront deals Real-time optimization Demographic targeting Reach B Category: Build and place your message  4. What is a key difference between reservation buying and auction buying? ...
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