Video for Brand Assessment

Your Answers

• FCategory: Google's brand targeting 1. Google helps marketers connect with people using what three kinds of data?

  • Declared, matched, and demographic
  • Declared, social, and offline
  • Demographic, purchase intent, and declared
  • Passion, purchase intent, and personalization

• GCategory: The value of Google’s video advertising 2. These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the "publish" button — and some are sharing the spotlight with brands.

  • Brands
  • Fans
  • Creators
  • Networks

• FCategory: Google's brand targeting 3. What does digital media offer that TV advertising does not?

  • Upfront deals
  • Real-time optimization
  • Demographic targeting
  • Reach

• BCategory: Build and place your message 4. What is a key difference between reservation buying and auction buying?

  • Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
  • Reservation buying is done programmatically, while auction buying is done manually.
  • Reservation buying is done manually, while auction buying is done through a Google representative.
  • Reservation buying includes hard-to-sell inventory, while auction buying does not.

• CCategory: Google's brand measurement 5. Your manager wants to know how Google can help your brand determine how your campaign affected the organic search query volume for related keywords on Google.com and YouTube.com. 
  
  Which Brand Lift metric can measure that?

  • Brand awareness
  • Ad recall
  • Brand interest
  • Brand consideration

• ACategory: Launching your video campaign 6. You're an agency that needs to know the technical specifications to build and implement your upcoming video campaign. 
  
  Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

  • In the AdWords Help Center
  • In the Google Display Specifications site
  • Through a Google representative
  • Through the third-party request form

• CCategory: Google's brand measurement 7. You want to increase awareness among 18- to 34-year-old men. 
  
  Which of these Brand Lift metrics would you use to see if your campaign is effective?

  • Sales lift
  • Brand awareness
  • Brand interest
  • Brand favorability

• BCategory: Build and place your message 8. Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. 
  
  Where can you implement this campaign?

  • AdWords and DoubleClick Bid Manager
  • AdWords only
  • DoubleClick Bid Manager only
  • YouTube

• CCategory: Google's brand measurement 9. What Google measurement solution uncovers things like how your campaign affected consumer research, interest, product consideration, and opinion development?

  • Unique Reach
  • Google Analytics
  • Google Surveys
  • Brand Lift