Video for Brand Assessment

• 1. Google helps marketers connect with people using what three kinds of data?

  • Declared, matched, and demographic
  • Declared, social, and offline
  • Demographic, purchase intent, and declared
  • Passion, purchase intent, and personalization

• CCategory: Google's brand measurement 2. What Google measurement solution uncovers things like how your campaign affected consumer research, interest, product consideration, and opinion development?

  • Unique Reach
  • Google Analytics
  • Google Surveys
  • Brand Lift

• CCategory: Google's brand measurement 3. Viewability is a measure of whether or not an ad had a chance to be seen by a user. 
  
  What is Google's solution for measuring viewability across the web and is accredited by the Media Ratings Council?

  • View Tracker
  • Viewable Lift
  • Active View
  • Active Lift

• FCategory: Google's brand targeting 4. What can you use to connect with people based on their purchase intent?

  • Google's in-market audiences
  • Customer Match
  • Similar audiences
  • Custom affinity audiences

• ECategory: Find the right video solutions & metrics 5. If the primary goal for your video campaign is building awareness, what are the KPIs you'd look at?

  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Views, impressions, unique users, awareness lift, and ad recall lift
  • Clicks, calls, and sign-ups
  • Sales and purchase intent lift

• FCategory: Google's brand targeting 6. Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

  • Google does not provide cross-device targeting at this time.
  • Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
  • TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
  • Google doesn't have the mobile ad formats across search, display, and video to persuade our customers.

• GCategory: The value of Google’s video advertising 7. Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. 
  
  Where can you advertise to accomplish all three of these objectives?

  • TV
  • Your local newspaper
  • YouTube
  • Radio

• DCategory: Advertise with Google Preferred 8. Your agency has specialized in running TV ad campaigns, but now you’re expanding into the thriving digital video market. 
  
  Which YouTube offering was designed with TV media buyers in mind?

  • TrueView ads
  • Mastheads ads
  • Google Preferred
  • Brand Lift

• DCategory: Advertise with Google Preferred 9. Your agency is looking to achieve maximum reach and lift for your video campaign? Which Google products can you use?

  • YouTube Masthead and text ads
  • TrueView and Google Preferred
  • Brand Lift and TrueView
  • Google Surveys and Google Preferred

• ACategory: Launching your video campaign 10. You're an agency that needs to know the technical specifications to build and implement your upcoming video campaign. 
  
  Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?

  • In the AdWords Help Center
  • In the Google Display Specifications site
  • Through a Google representative
  • Through the third-party request form

• BCategory: Build and place your message 11. Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. 
  
  Where can you implement this campaign?

  • AdWords and DoubleClick Bid Manager
  • AdWords only
  • DoubleClick Bid Manager only
  • YouTube

• FCategory: Google's brand targeting 12. What does digital media offer that TV advertising does not?

  • Upfront deals
  • Real-time optimization
  • Demographic targeting
  • Reach

• CCategory: Google's brand measurement 13. You want to increase awareness among 18- to 34-year-old men. 
  
  Which of these Brand Lift metrics would you use to see if your campaign is effective?

  • Sales lift
  • Brand awareness
  • Brand interest
  • Brand favorability

• CCategory: Google's brand measurement 14. Your manager wants to know how Google can help your brand measure how much more your consumers align with the brand identity after exposure to it — what’s the brand equity impact? 
  
  Which Brand Lift metric can measure that?

  • Brand awareness
  • Brand favorability
  • Brand interest
  • Brand consideration

• ECategory: Find the right video solutions & metrics 15. Cards are a great way to increase engagement with your video ad or brand. 
  
  Where do you create cards?

  • YouTube
  • AdWords
  • Bumper ads
  • Google Preferred

• ECategory: Find the right video solutions & metrics 16. What's the first step when determining the right video solution for your campaign?

  • Find the KPIs that measure your goal
  • Determine your campaign goals
  • Choose the video solution that drives that goal
  • Optimize your campaign

• ECategory: Find the right video solutions & metrics 17. Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

  • Mastheads
  • Bumper ads
  • TrueView ads
  • Google Preferred

• BCategory: Build and place your message 18. You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

  • AdWords
  • Through a Google representative
  • YouTube
  • Through a third-party provider

• ECategory: Find the right video solutions & metrics 19. TrueView video ads can be especially effective for driving what goals?

  • Awareness and consideration
  • Action and awareness
  • Consideration and action
  • Only awareness

• ECategory: Find the right video solutions & metrics 20. What video ad solution can you use to drive visits to your mobile app and increase conversions?

  • Mastheads
  • Bumper ads
  • TrueView for mobile app installs campaign
  • TrueView for shopping campaign